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Citizens JMP Analyst Bullish on Meta Platforms Amid AI Adoption
Citizens JMP Analyst Bullish on Meta Platforms Amid AI Adoption
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BTCCSquare news:
Meta Platforms (META) shares rallied 22% year-to-date as the company's AI-driven ad tools gain traction, with Citizens JMP analyst Andrew Boone reaffirming a Buy rating and $900 price target. Nearly 2 million advertisers now use Meta's AI-generated video tools, which are reducing creative costs and improving ad performance through hyper-personalization.
Boone highlighted Meta's $10 billion Messaging Ads business as a key growth vector, with AI agents scaling interactive experiences. The analyst noted Meta and Alphabet historically attribute 50% of campaign performance to creative elements—a metric likely to improve with AI optimization.
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